Email Template Sequence (40 Over 40)

Course details
Lessons
:
6
Level
:
Beginner
- Description
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This email templates sequence is designed to help photography students run effective campaigns that connect with their audience, build excitement, and drive bookings. It includes customizable templates for campaign announcements, storytelling emails that showcase the campaign’s theme, client testimonials to build trust, and strategic follow-ups to convert interest into action. These templates provide a framework for students to create engaging, results-driven campaigns with ease.
How many emails should I send in a campaign sequence?
Typically, a campaign sequence includes 4–6 emails spaced strategically. The timing depends on the length of your campaign and your audience’s preferences, but I’ve included guidance on when to send each email for maximum engagement.
Can these templates work for any photography genre?
Yes! These templates are designed to be adaptable, whether you’re promoting boudoir sessions, family portraits, headshots, or anything else. Just tweak the language to align with your specific campaign.
What if I’m not good at writing?
No worries! The templates provide clear, professional copy that you can use as-is or customize with simple edits. I’ve also included tips to help you make the emails sound like your authentic voice.
How do I measure the success of my email campaign?
Look at open rates, click-through rates, and, most importantly, bookings. I also encourage students to test different subject lines and email timings to see what works best for their audience.
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